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Prof Alf Collins

National Clinical Director, Personalised Care
NHS England (Confirmed)

Professor Alf Collins is a doctor, commissioner, researcher and national policy advisor in person-centred care. He has researched and published widely on self-management support, shared decision making, care planning, co-production, patient activation and patient engagement. Alf has worked with others to develop a number of measures of person-centred care, including the ‘clinician support for patient activation measure’. He has a visiting professorship in person-centred care from Coventry University and Honorary Fellowships at the Royal College of Physicians and the Royal College of General Practitioners.

  • Reviewing the evidence of the 60 sites using PAM as a tool for measuring patient engagement
  • Understanding how PAM is used to tailor interventions to support people and develop knowledge, skills and confidence to manage diabetes effectively
  • Evidencing improved outcomes and better quality of life through patient activation